Where Strategy
Meets Creativity
We craft retention marketing strategies, build engaged communities, and create brands that resonate. Your growth story starts here.
What We Do Best
Full-spectrum marketing services designed to accelerate growth and build lasting brand value.
Retention Marketing
Build lasting relationships with customers through data-driven strategies that increase lifetime value and reduce churn.
Email Marketing
Craft compelling email campaigns that convert. From welcome series to re-engagement flows, we make every message count.
Branding
Define your unique identity and position in the market. We create brands that tell stories and build emotional connections.
Community Building
Transform customers into advocates. We design community experiences that foster engagement and organic growth.
Product Marketing
Launch products that make impact. Strategic positioning, messaging, and go-to-market plans that drive adoption.
Content Strategy
Create narratives that resonate. From thought leadership to conversion-focused content, we craft stories that sell.
Our Process
A proven methodology that turns strategy into measurable growth.
Discovery & Research
We dive deep into your business, audience, and market to understand what drives growth.
Strategy Development
Custom strategies tailored to your goals, combining data insights with creative thinking.
Implementation
We execute the plan with precision, building campaigns, content, and systems that perform.
Optimize & Scale
Continuous testing and refinement to maximize results and scale what works.
Impact Stories
Real results from real partnerships. See how we've helped brands achieve breakthrough growth.
Wellness Niche
Building a Retention-First Wellness Brand
Wellness products face a unique challenge: customers often try once and move on. With high acquisition costs and low repeat rates in this saturated niche, profitability was impossible.
B2B SaaS Niche
Behavioral Email Strategy for SaaS
Traditional onboarding emails failed in the SaaS space. Users received generic welcome sequences while struggling to understand the product. Trial-to-paid conversion sat at 22%, well below industry standards.
Fintech Niche
Trust-Building Strategy for Fintech
Fintech faces a unique branding challenge: you're asking people to trust you with their money. Generic branding and feature-focused messaging failed to differentiate or build the trust needed for enterprise adoption.
Sustainable Fashion Niche
Community-Driven Growth for Fashion
Sustainable fashion lives or dies by community. But social media followers don't equal community—they had 50K Instagram followers with minimal engagement and zero repeat purchase behavior.
Health & Wellness CPG
Launch Strategy for CPG Products
Launching a new health drink in a saturated market with established competitors and limited budget. Traditional launch tactics (PR, advertising) were cost-prohibitive and wouldn't break through.
Subscription E-commerce
Predictive Retention for Subscriptions
Subscription businesses have a predictable problem: initial excitement fades. With 60% churn after the first month, customer acquisition costs never paid back. Traditional "win-back" emails came too late.
B2B SaaS Niche
Problem-First Content for B2B Tech
B2B tech buyers research extensively before engaging sales. But this platform had zero organic visibility, forcing expensive paid acquisition. Product-focused content failed to attract early-stage researchers.
Fitness & Health App Niche
Lifecycle Marketing for Fitness Apps
Fitness apps face brutal retention challenges. Motivation fades, life gets busy, and 80% of users quit within 90 days. Generic motivational emails don't work because every user has different goals, levels, and obstacles.
Trusted by Growth Leaders
Don't just take our word for it. Here's what our partners have to say.
"Working with Rayna transformed our entire approach to customer retention. Our LTV increased by 240% in just 6 months."
"The community strategy they built for us created genuine connections with our customers. Our engagement rates are through the roof."
"The launch strategy exceeded all expectations. We hit our first-year targets in just 90 days. Truly exceptional work."
"The rebrand positioned us as the trusted leader in our space. Enterprise inquiries increased by 190%. Best investment we made."
Learn. Apply. Grow.
Actionable marketing strategies backed by data and real results.
The Only 5 Retention Metrics That Actually Matter
Most brands track the wrong retention metrics. Here are the 5 that predict long-term growth and how to optimize each one.
The Psychology of Email Timing: When to Send for Maximum Impact
Timing isn't just about open rates. It's about catching people in the right mindset. Here's what behavioral science tells us.
The 3-Layer Product Positioning Framework That Converts
Features tell, benefits sell, but transformation wins. Here's how to position products for different buyer stages.
Content Distribution > Content Creation: A Complete Playbook
You don't have a content problem. You have a distribution problem. Here's how to get 10x more value from every piece.
Building a Self-Sustaining Community Flywheel
Communities don't grow linearly. They compound. Here's how to build a flywheel that accelerates itself.
Growth Loops vs Funnels: Why Loops Win Every Time
Funnels are linear and leaky. Loops compound and accelerate. Here are 7 high-leverage growth loops you can build.
Personalization in a Privacy-First World: The New Playbook
Third-party cookies are dead. But personalization isn't. Here's how to deliver relevant experiences without being creepy.
Optimizing for Micro-Conversions: The Compound Effect
Big conversions (sales, sign-ups) are the result of small ones. Here's how to identify and optimize the micro-steps.
We're Not Your Typical Agency
Founded on the belief that marketing should be both an art and a science, Rayna Work brings together strategy, creativity, and data to drive sustainable growth.
We don't believe in one-size-fits-all solutions. Every brand has a unique story, and we're here to help you tell yours in a way that resonates with your audience and drives real business results.
Our team combines deep expertise in retention marketing, brand building, and community development with a passion for solving complex growth challenges. We're not satisfied with vanity metrics—we measure success by the impact we create for your business.
Customer-Obsessed
We believe great marketing starts with deep customer understanding and genuine empathy.
Strategy First
Beautiful execution means nothing without solid strategy. We lead with insights, not aesthetics.
Growth Mindset
We optimize relentlessly, test boldly, and iterate quickly to drive measurable results.
Partnership
Your success is our success. We work as an extension of your team, not just a vendor.
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Let's Create Something Amazing
Ready to take your marketing to the next level? We'd love to hear about your goals and explore how we can help you achieve them.
Email Us
hi@rayna.workBook a Call
30-minute strategy session
What to Expect
- ✓Response within 24 hours
- ✓Free initial consultation
- ✓Customized growth strategy proposal
- ✓No commitment required